The BYOB Workbook

✨Build Your Own Brand ✨

(and feel darn good doing it)

Build a brand that works as hard as you do—without the hefty price tag

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Build a brand that works as hard as you do—without the hefty price tag ～

Who’s This For?

Are you a small business owner, a one-person show, or just getting your idea off the ground? This workbook is for you if:

  • You want your business to stand out without breaking the bank.

  • You know you love some brands, but feel lost when it comes to loving your own.

  • You’re ready to roll up your sleeves and get hands-on with branding, creating something that’s meaningful, intentional, and yours.

  • You’re done feeling lost and confused every time you need to make a new post, poster, menu, or more—you want to understand how to create beautiful, brand-enhancing assets every time

What’s This Workbook All About?

Welcome to the Build Your Own Brand Workbook.

This is your ultimate guide to DIY-ing a brand that not only looks good but also works like magic for your business. If you’ve ever thought a brand is just a logo, think again!

This workbook will:

  • Help you understand what a brand really is.

  • Guide you in defining your business’s personality, mission, and visual style.

  • Give you the tools to create cohesive, stunning brand assets—all on your own.

Why This Workbook?

A professionally designed brand is a great investment—but sometimes not when you’re just starting out. At this stage, it’s all about having a solid foundation. That’s where this workbook comes in. It empowers you to:

  • Understand your brand inside and out.

  • Build something cohesive, functional, and totally you.

  • Save time and money by DIY-ing with confidence.

By the end, you’ll have:

  • A crystal-clear mission statement.

  • A defined brand personality that feels like you.

  • Visual guides (colors, fonts, etc.) to make every Instagram post, email, or flyer pop with consistency.

What’s Inside?

  • ✺

    Brand Basics
    Learn the difference between your business and your brand (hint: they’re not the same).

  • ✺

    Brand Analysis Tips n’ Tricks
    Learn why you love some brands, and don’t really trust others—and how to use this learning for your own brand!

  • ✺

    Exercises
    Fun, practical prompts to uncover your brand’s mission, vision, and core values.

  • ✺

    Visual Tools
    Step-by-step guides to define your colors, fonts, and overall vibe (and how to avoid common visual brand mistakes!).

  • ✺

    Moodboard Magic
    Learn how to create a moodboard that captures your brand’s essence (and how to use it for brand success!).

  • ✺

    Quick Wins
    Easy ways to make your brand feel polished and professional right away.

Be the first to know when the Build Your Own Brand Workbook drops ↓

We can’t wait to help you build your brand.

Want to learn more? Find some extra pre-launch deets here.

 FAQs

  • The short answer is—no.

    The longer answer is—having a brand that works for you is about far more than a logo. In fact, a logo is one of the LEAST important things for a young brand.

    The workbook leads you through understanding how to build a beautiful brand without a logo, so your clients will feel connected to your brand (and will recognise it) without any logo at all.

  • Hi, that’s me! I’m Isabel, the founder and lead designer at Sunpatch Creative. I’ve distilled 10 years of brand design knowledge into this workbook, to create the resource I wish my smallest clients had when I started my design journey.

  • If you’re here, I’m guessing you’re at least feeling confused by or unsatisfied with your brand or logo! This workbook can help you tweak what you already have—and, more importantly, will educate you so you can start properly applying whatever branding you already have (and finally start loving your brand!)

  • That’s totally understandable! Building your own brand isn’t for everyone. I’d suggest taking a look at our co-branding workshop instead—you can check that out here.